Happy, Fashionable Clients

Hear It from Them


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Quinn Davis

This is your Testimonial quote. It’s a great place to share client reviews about your designs and projects. Add client details for extra credibility and get your site visitors excited from day one!

Sandy Williams

This is your Testimonial quote. It’s a great place to share client reviews about your designs and projects. Add client details for extra credibility and get your site visitors excited from day one!

Casey Johnson


About me

My Background - Independent Fashion Designer UK

To say "Living the Dream" is an understatement!

The urge to design and make clothes came from the tender age of 7. How many people can say they knew what they truly wanted to do at that age, and fulfill that fantasy?

I would sit and watch my Gran draft patterns from old newspapers, and slice into fabrics like a knife in cake. Of course these skills were passed down to my Mother, whom then naturally passed this down to me. Once I mastered her ‘Singer’ sewing machine, I would take and adapt patterns from her sewing magazines. Cutting up old (and new) sheets to construct my master pieces. Looking back now, they were terrible. I then started practicing on my School peers. After 6 years of fashion School, starting at, then SCAT – Somerset College of Arts and Technology. I obtained a Diploma in Fashion design & Art. I then moved up north, to study 2 more years at Dewsbury College, obtaining a HND in Fashion Design, Textiles & Surface pattern. Where I spent my final 2 years at Bretton Hall, University of Leeds. It was here I delved into my first taste of men’s wear. Creating a collection ‘The English man’ for the less than average male model (Rugby players). This consisted of colorful leather coats and jackets, tailored shirts and Plus fours. Securing me a place at London Graduate week 1999.

Unfortunately, the bubble burst when finding work in the fashion industry came to an alarming halt. Forcing me to work in a cocktail bar and restaurant. Fast forward to 2005, I decided to obtain a qualification in teaching…fashion! This opened many opportunities for me and the confidence I lost, slowly started to resurrect. In 2009, I felt ready to become a student again, this time to obtain my Master’s Degree. I decided to turn a slight corner, and this time focus on Textiles and surface print. Becoming a student meant I could apply for placements, combing my studies with old design ideas. I was accepted onto a 1 year business placement called S.P.E.E.D – Student, Placement, Entrepreneur in Education. I was supported from beginning to end, supporting me with setting Catalyst by Tamara Joseph. Within my first year, I had showcased at over 6 local fashion shows.

In 2011 by biggest fantasy came true, I showcased my first men’s and women’s wear collection at London Fashion week, and rubbed shoulders with many other talented emerging designers.

In 2012, I was invited to showcase in the United States at Maryland Fashion Week and when I got back, I entered Midlands, Fashion Design awards and won first place, an awarded ‘Independent Fashion Designer of the Year’.

In 2013, I was inundated with client orders, TV and radio interviews, Motivational talks, local fashion shows, wrapped up in, still teaching fashion part-time.

In 2014, my second biggest dream became a reality, I was invited to showcase at NYFW. This one just blew my mind, my slot right before Vivienne Westwood “no pressure”. Even though my success could never be measured on profit, I felt my life was complete, if I never got to sew ever again.

In 2015, I packed my life up and moved to Vietnam, after being accepted to teach at London College of Fashion, Hanoi. Living in a new environment, different culture and a foreign language, I truly felt my fashion design days were over.

In 2016 I was contacted by an American agency who offered me a rail to sell my pieces at ‘Topshop’ London, Oxford Street. This was the start of my Ready - to – Wear range ‘Unorthodox Clothing’. The new collection inspired me to design a range of unisex shoes ‘Unorthodox Sole’.

  In 2018, I was inspired to start a new collection ‘Citrus Rain’ when I was contacted by a company that instantly blew my mind. That whole nostalgic moment of adrenaline, tears and sweat came back, how could I stop now? With the help of some very fond friends, I set-up a fashion shoot to show off my wears’ in the famous magazine ‘Vogue UK’. At this same period, I was also contacted by a local organizer to showcase this collection in the middle of Hanoi, thus allowing my collection to be sold in 2 local boutiques after the event.

Finally, in 2019, I ended my last year in Hanoi and showcased at Vietnam fashion week, creating my first teen, Ready – to – Wear, Street wear range, ‘Unorthodox Teens’.

As much as I have showed diversity over the years, I was merely fulfilling the brief. My true love is, and always will be, simple, silhouettes with my bold and unique signature prints.

At the end of 2019, another dream was fulfilled and I moved to the United States with my family. Working on my current venture…


Creative Mornings

Tamara Joseph: The Fashion Industry Game

Tamara Joseph Fashion designer/Educator talks about work in the GAME of fashion industry

British born fashion designer Tamara Joseph will share her creative adventures in the fashion industry with her labels Catalyst and Unorthodox clothing. Tamara has taken a dynamic road from a young age. She is a savvy business woman and brings her unique approach to fashion to Hanoi.

Tamara Joseph at CreativeMornings Hanoi, April 2018. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at https://creativemornings.com/talks


Making Headlines

Check out all the articles that have been published about CATALYST by TAMARA JOSEPH. Whether the media is covering my latest collection release, or they’re writing about my haute couture designs, it’s always a thrill to see my name in print and my designs in photos. Check out the stories featuring CATALYST by TAMARA JOSEPH below.


Born with a yard of fabric in one hand and a reel of thread in the other Bristol born Fashion Designer Tamara Joseph has taken a dynamic road to the fashion industry from a young age. Tamara started sewing at the age of 7, inspired by both her Mum and Gran, by aged 9 she could create her own patterns using old newspapers. Aged 10 her Uncle taught her how to draw and so the designs began. At age 13 she was taking orders and selling harem pants on the School playground. At 14 she spent her Saturday’s working for a family friend in a Formal Attire boutique on Park Street, Clifton, Bristol. Once Tamara left School she knew what career she wanted but found it difficult in what direction to take and so signed up to a YTS in fashion. At the age of 18 she left Bristol and was accepted on a full time Fashion Design course in Taunton, where she expanded her knowledge in creative pattern cutting and art. Aged 20 she continued her education in fashion and moved to West Yorkshire. Where she was exposed to Textiles and Surface pattern. In 1999 Tamara obtained a Bachelor Degree in Fashion Design from Bretton Hall, University of Leeds. Her 1st Men’s wear Tailoring collection using high quality leathers & suedes. The successful collection took her to showcase at Bhs students graduate show in London, where she used Rugby men as her models. The fashion designer claimed “I wanted my collection to portray real men of all sizes”. Once Tamara finished her studies she worked for an array of fashion retail stores, including; Kookai, H&M and Selfridges. Tamara felt her dream of becoming a successful fashion designer had faded. In 2005 Tamara decided to help other fulfil their dreams in the fashion industry and she began on a teacher training course. Within a space of months Tamara had completed the course and was a successful applicant to become a fashion technician at a local College. Within her 1st month she was offered a teaching position. 2007 Obtains a PGCE 2007 Starts work at University of Wolverhampton

Sewing Tools

Fashion entrepreneur showcases new designs

April 23, 2010


Fashion entrepreneur showcases new designs. April 23 2010

A MIDLANDS fashion entrepreneur has showcased her latest creations with help from a university-backed business support scheme.

Tamara Joseph, who is setting up her own fashion design business – Tamara Joseph, is currently studying a Masters in Fashion and Textiles at University of Wolverhampton.

The 34-year-old, from Bearwood, Birmingham, is also a Senior Fashion Technician at the School of Art & Design.

The university’s Student Placements for Entrepreneurs in Education West Midlands (SPEED WM) programme is helping her with her business ambitions.

The SPEED programme enables entrepreneurial students to set up their own businesses whilst they are studying.

Tamara used the Four Seasons Couture Fashion Show at The Public, in West Bromwich, to display her latest designs. The event was to raise money for the UNICEF Haiti Earthquake Children Appeal.

The new designs are based around her own photography prints and feature a modern take on the classic 1940s cut dress.

She said the fashion show served as an opportunity to see the true demands of a business, such as sticking to deadlines and financing.

“Being on the SPEED programme has allowed me to take more risks and get more involved with opportunities in fashion design,” she said.

“I want to work mainly in menswear fashion, and I am currently working on a tailoring collection with fantastic prints as lining or detailed printed trims on the shirts.

“I have not limited myself to just menswear though, and most of the fashion shows I am entering are requesting womenswear.”

She said she worked by photographing images and then printing them on material using Computer Aided Design.

“I also offer a memories service, where the customer brings me their chosen image or photo and I make or customise their garments with their keep sakes,” she added.


Fashion Fab Brum

October 21, 2012

I attended was the Midlands Fashion Design Awards which was held at The Botanical Gardens. In a beautifully decorated room, models wore clothing designed by emerging Birmingham designers who were all competing for the titles of Independent Designer, Emerging Designer and Young Designer of the Year. On the judging panel was womens wear designer Gavin Douglas, Managing Director at Rees Hepburn and Young British Designer Debra Hepburn, Alan Sharman, MD at Alan Sharman Agency and Lizzy Gardner, a fashion stylist and journalist.

In my opinion, I believe the judges had a hard task of deciding the winners as there was a clear talent among all of the competing designers. The creativity that was present in most collections was unbelievable. There was even a piece that incorporated a bath pillow!! The show was hosted by Jamie Roach and Adele Rushton, who was wearing a beautiful piece made by Gavin Douglas. And so the winners were:

  • Independent Designer of the Year – Catalyst by Tamara Joseph

  • Emerging Designer of the Year – Sarika Pancholi

  • Young Designer of the Year – Alice Moore

All the winning designer had really amazing or more creative collections. I have met Tamara Joseph before as part of the Talent 2012 competition and she was really amazing to talk to and very inspirational. She specialises in her own prints. Sarika Pancholi’s collection was based on knits, even on the shoes! And Alice Moore was on the more creative side. This was the collection with what appeared to be a bath pillow! There was also a nice use of plastic as well! Congratulations to you all!!

There was also a “celebrity” in the audience in the form of Big Brother 9 contestant, Bex Shiner (remember the crude but entertaining woman who develop a relationship with the small-framed Luke Marsden…?). She came to support, who I assume to be her friend, Emily Finley, whose collection Vetoile was one of my fav collections on the night!

It was an amazing show and as it was the first MFDA I have been to, I am sooo looking forward to next year.

SO its been great to attend these shows and gain fashion related knowledge and also to see other people realising their dreams and ambitions somewhat and being proud of what the have produced!

Boys Club1.png

October 9, 2011

Catalyst by Tamara Joseph SS12 Campaign

I'm really enjoying shooting men lately. These were taken for Tamara Joseph's SS12 campaign at my studio.
Such a fun day!!

Designer: Tamara Joseph
Model: Jordan Wrightt
@ park studios
© garazi photography 2011

We had loads of cinnamon, Michael Jackson and leopard print.. happy faces all around! So I've attached a couple behind the scene images to spread the love.

Boys on pink

It's so much fun shooting boys!

Stylist: Krishan Parmar using clothes by Damian Marquez and Tamara Joseph, and accessories by Hope Rosemary.
Grooming: Ami Streets and Becky Hunting
Photographer's assistant: Stacie Walker
Models: Max (Boss), Charlie (D1) and Callum
@ Park Studios, Birmingham
© garazi photography 2011